About
I've spent 20+ years in B2B sales - from early-stage startups to running Asia for a $900M adtech company. I've launched markets, built teams, and closed enterprise deals across three continents.
I've sold things you wouldn't believe.
At SouthStart, one of Australia's leading startup conferences
Now I work exclusively with startups as a fractional GTM leader, building intelligent systems that stay.
Not just strategy decks. Not just playbooks. Actual infrastructure that keeps working after I leave.
I embed AI into everything I deliver - intelligent agents, automated workflows, and systems that learn from your playbook. Works with Claude, Microsoft Copilot, and other enterprise AI platforms.
Most GTM teams are still doing manual prospect research, copying talk tracks from Docs, and updating CRMs by hand. There's a better way.
I work with product-obsessed founders who want sales without killing the founder vibe. Startups who've proven the product works and now need GTM leadership and systems without hiring a full-time VP Sales.
If that sounds like you, let's talk.
Speaking & Events
I regularly speak at Australian startup events on fractional leadership, GTM strategy, and building systems that scale.
Tropical Innovation Festival
Speaking at Australian startup events
SouthStart
Hosting and participating in startup conferences